Infiniti Builds Brand with Motricity’s Mobile Advertising Solution

To build awareness and intent to purchase the new Infiniti G Convertible, Infiniti utilized Motricity’s mobile advertising solution to launch and manage the ‘Own the Sky’ contest, where participants could enter to win a Bose SoundDock audio system.
 
The campaign yielded 5 million impressions, 2 times the current benchmark conversion rate, and 19% increase in clicks due to viral forwarding of the SMS messages.  The campaign utilized the wide subscriber reach of Motricity Ad Network, and Motricity Ad Manager was used to design and manage the campaign from start to finish.